Founders

Danny Brown

Danny Brown

Co-founder

At 19, Danny tried to take his own life. He survived. Now, he hopes to help others who find it hard to reach out and ask for help. In 2009, he founded the 12for12k project that raised over $100k for charities through social media alone in just 12 months.

Husband, Father. Optimist. Pragmatist. Sometimes in that order. Never says no to a good single malt.

Rob Clarke

Rob Clarke

Co-founder

Robert is a passionate advocate for mental health and, as a marketer, a proponent of using digital technologies to help raise awareness about the importance of mental health issues.

He’s a father to three beautiful girls and a basset hound, and husband to a wonderful wife. He shares a love of good single malt.

Sam Fiorella

Sam Fiorella

Co-founder

Sam is a suicide survivor. In October 2014, his son Lucas took his own life after suffering in silence from depression. Sam is continuing Lucas’ legacy and helping to spread awareness and education around youth depression and mental health issues.

He is a husband, father, friend, advocate. He also enjoys a good single malt.

Latest News and Media

How a Simple Hello Can Save a Life

How a Simple Hello Can Save a Life

I'm representing the #YellowIsForHello team this week on a cross-Country trek for CMHA's Mental Health Awareness Week, and so the #mentalhealthmonday tip for this week is inspired by the message I'll be sharing with students from North Vancouver, BC to St. John's,...

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Don’t Worry, Be Happy

Don’t Worry, Be Happy

Tip from Jamaica: "Don't Worry, Be Happy."   To help fight the negative narrative of "Blue Monday" today (known as the most depressing day of the year), we've declared it #YellowMonday - the most optimistic day of the year! Inspired by this effort and the well known...

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